Digital Marketing Course Syllabus– So, you want to learn digital marketing and start it as a career. It is essential for you to know about digital marketing course syllabus.

Digital Marketing is at the topmost point at the moment. If compared to the traditional marketing method, digital marketing can help your business scale globally. As a result, it becomes essential for you to know the entire syllabus before you actually start your course.

Digital Marketing is a broad topic and involves many concepts such as Search Engine Marketing, Search Engine Optimization, Email Marketing, Web Analytics, Inbound Marketing, Social Media Marketing, and Content Marketing.

You might be very curious to know the digital marketing course syllabus. But, are you forgetting something?


Well, doing some homework can ease your process. Firstly, you should know that the digital marketing is an umbrella term. Many topics come under digital marketing term. So, make sure you know all the topics that come under digital marketing.

Jot down the digital marketing course syllabus:

What comes under basics?

SEO (Search Engine Optimization)
SMM (Social Media Marketing)
SMO (Social Media Optimization)

What Comes Under Advance Level?

SEO (Search Engine Optimization)
SMM (Social Media Marketing)
SMO (Social Media Optimization)
Email Marketing
PPC (Pay Per Click) i.e Google Adwords
Webmaster Tool
Google Analytics
Digital marketing strategy
Content Marketing

Here’s a digital marketing course syllabus you shouldn’t miss!

Introduction to Digital Marketing:

This part will lead you to the introduction to digital marketing, the importance of digital marketing. Not only this, but you will also learn about the website and its levels.

Let us discuss in details what you will learn in the very first module of the digital marketing course syllabus.

Difference between blog, portal and website
What is digital marketing?
How is it different from traditional marketing?
ROI between Digital and traditional marketing?
Talk on Ecommerce
New trends and current scenario of the world
Digital marketing a boon or a Bane?
Digital marketing-a tool of success for companies
Importance of digital marketing
Importance of info graphics
How did digital marketing help the companies
Classification of digital marketing for the business

 SEO (Search Engine Optimization)

This part will teach you about SEO (Search engine Optimization). Along with it, you will also learn ‘On-Page Optimization’ and ‘Off-Page Optimization.’ Other important things such as preparing reports like, Keywords, titles, meta tags, and much more are also included.

On page optimization techniques
Off page Optimization techniques

SMO(Social Media Optimization)

In this part, you will learn what SMO is and how to to perform it effectively. It includes Facebook, Twitter, LinkedIn, Pinterest and more social media services optimization.

Introduction to social Media Marketing
Advanced Facebook Marketing
Word Press blog creation
Twitter marketing
LinkedIn Marketing
Social Media Analytical Tools

SEM (Search Engine Marketing)

You will learn what SME is and the importance of paid toolssuch as ‘Google Adwords.’

Introduction to Search Engine Marketing
Tools used for Search engine Marketing
PPC /Google Adwords Tool
Display advertising techniques
Report generation

Read also : Why SEO is important In Digital Marketing?

Other Important Things to Learn

As the digital industry is going fast, the need of the hour is to make an impact wherever possible. So, why not to try marketing on each of the social media available today? Because your ultimate goal is to generate traffic, hence making revenue.

Google Analytics
Online Reputation Management
E-Mail Marketing
Affiliate Marketing
Social Media Analytics
Ad designing

Is digital marketing difficult to learn? 

Well, it is not! All you need is the proper focus and willingness to learn it. You can visit various sources such as; learn digital with GoogleYouTubeUdemy, and many more. Once you get a grasp on the basics, you will be able to scale faster in a digital marketing career.